Tuesday, May 7, 2013

Huckabee weighs quitting radio show

Huckabee admits his radio show's future is in doubt (photo: Gage Skidmore)

This is a surprise -- Mike Huckabee tells Arkansas Business that he might quit his radio show, thanks to the demanding schedule (emphasis added).

Former Arkansas governor and rising media personality Mike Huckabee is contemplating his future, including the return on investment of his year-old syndicated radio show.

“Within the next month, I’ll decide if I want to continue it or not. I know we will, but it’s just such an incredibly intensive process that I really have to decide that I want to spend that kind of time…,” he said.

“I’ve got to always weigh how much time I’m putting in it and what the return is. How long it will take to make it what I call hopefully disgustingly profitable. That’s what one always hopes for in a deal like this.”

Huckabee has kept open the option of running for president in 2016, and giving up his radio show would be a prerequisite for that, but I doubt that's what's behind this. After all, it's still at least two years away before a guy with universal name ID would have to start making serious moves.

More likely, IF he did quit, it would probably be more of an extension of the over-extension of Huck's media empire than any political ambitions.